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HIP-HOP

HIP-HOP is more than music, HIP-HOP has crossed cultural boundaries that other music genres never crossed. HIP-HOP is not only the music you listen to but the way you walk, talk, dress and act. HIP-HOP is a state of mind, an entire generation. Thirty + years strong, we are the HIP-HOP generation.

"Rap is what we do, HIP-HOP is how we live!" - KRS One

"GOLDIE" By A$AP Rocky (Produced By Hit-Boy)

Monday, April 2, 2012

New Visual: Jay-Z Rocawear Ad "Marcy To Barclays"

Monday, April 2nd, 2012

"Wherever you grow up, it's your root, right?  But I'm a kid from Marcy Projects, from Brooklyn."


Beginning this fall NBA basketball team the NJ Nets co-owned by Jay-Z, will inhabit a new court at the newly constructed Barclays Center in downtown Brooklyn.  In a new, 30 second, black & white commercial for another one of Jay's business endeavors, his clothing company Rocawear he campaigns the teams new playing court entitling the visual "Marcy To Barclays" #MARCY2BARCLAYS   


"Rocawear just keeps reinventing itself and redefining itself, everyday." - Jay-Z

I think Hov's advertising a bit more than clothes & basketball... I think maybe he's advertising reinvention, evolution & creative thinking.  Decoded.  He's laying the blueprint.  History in the making.  Roc Life.

Roc4Life
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