HIP-HOP is more than music, HIP-HOP has crossed cultural boundaries that other music genres never crossed. HIP-HOP is not only the music you listen to but the way you walk, talk, dress and act. HIP-HOP is a state of mind, an entire generation. Thirty + years strong, we are the HIP-HOP generation.
"Rap is what we do, HIP-HOP is how we live!" - KRS One
Reebok is back and now that Rick Ross & Reebok Classics have partnered the two are putting in work on a new commercial. IT TAKES A LOT TO MAKE A CLASSIC, is Rozay's new visual advertisement for the sneakers and Reebok takes us behind the scenes on the southern set. Shot by Colin Tilley.
"Reebok Back! Reebok Back! That's all they really screamin' is that Reebok Back!"
Reebok has definitely been striving to make a comeback & since Swizz Beatz @THEREALSWIZZZ signed on to be the face of the sneaker company it seems they've been doing just that.
Last year Swizz teamed up with Rick Ross @rickyrozay to promote the 'Reebok Back' campaign so it came as no surprise yesterday (March 14th) when it was officially announced that the Boss had signed an endorsement deal with Reebok Classics.
The Teflon Don is "Building the Brand", an empire.
Rozay took to his tumblr to release a video via YouTube promoting his new creative endeavor, "Reebok Back" featuring both Swizz Beatz & Meek Mill @MeekMill.
The boss & his MMG crew then officially announced the good news via Twitter. Congratulations Rozay!!
